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【6月14日】【互联网与数字经济系列讲座】用户公平心理对垄断性平台定价的影响

[发表时间]:2019-06-12 [来源]:中国互联网经济研究院 [浏览次数]:

  主题:用户公平心理对垄断性平台定价的影响

  报告人:王勇(清华大学社会科学学院经济学研究所长聘副教授)

  论文摘要:A longstanding challenge in the platform economy is how to reconcile the economic efficiency improvement of the dynamic pricing strategy and the incurring users’ perception of unfairness associated with the strategy. In this paper, we study the effect of consumers’ fairness preferences on dynamic pricing strategies adopted by platforms in a non-cooperative game. Our study reveals that, in a one-shot game, if consumers have fairness preferences, dynamic prices will slightly decline. In a repeated game, dynamic prices will be reduced even when consumers do not have fairness preferences. When fairness preferences and repeated game are considered simultaneously, dynamic prices are most likely to be set at fair prices. We also discuss the effect of platforms’ discounting factors, the consumers’ income and alternative choices of consumption on the dynamic prices. Our findings illustrate the importance of incorporating behavioral elements in understanding and designing the dynamic pricing strategies for platforms and the implications on social welfare in general.

  时间:6月14日(周五)下午3:00-5:00

  地点:兴旺娱乐 学术会堂604

  报告人简介:王勇,北京大学应用经济学博士,美国哈佛大学经济系博士后。目前为清华大学社会科学学院经济学研究所长聘副教授,副所长。主要研究领域为博弈论及其应用,数字新经济,企业理论与国有企业改革等。研究成果发表于International Review of Economics and Finance、Emerging Markets Finance and Trade、Academy of Management Proceedings、《经济学动态》,《投资研究》、《中国金融》等国内外著名期刊。

  主办:中国互联网经济研究院

  此次讲座获得2019年兴旺娱乐 专题学术讲座项目资助,特此致谢。


[编辑]:孙颖